Marketing
From Library Reference
Contents |
Books About Consumer Demographics
American Attitudes: What Americans Think about the Issues That Shape Their Lives. HN90.P8 M58
American Generations: Who They Are. How They Live. What They Think. HC110.C6 M545
American Incomes: Demographics of Who Has Money. REF. HC 110.I5 A447
The American Marketplace: Demographics and Spending Patterns. REF. HA214 .A6
American Men: Who They Are & How They Live. REF. HQ1090.3 .A457
American Women: Who They Are & How They Live. REF. HQ1421 .A486
The Baby Boom: Americans Born 1946 to 1964. REF. HN60 .R868
Best of Health: Demographics of Health Care Consumers. REF. RA445 .W45
Demographics of the U.S.: Trends & Projections. REF. HB849.49 .R87
Demographics USA (County Edition). REF HF 5415.1 .D46
Demographics USA (Zip Code Edition). REF. HF 5415.3 .D463
Generation X: Americans Born 1965 to 1976. REF. HF5415.33 U6 G462
Simmons Choices 3 (Available on designated computer, Reference Area) User guides are available near the designated computer. Tutorials are available via the Internet, see below.
Access to Health Risk Behavior in the United States: A State-by-State Look at Teens and Adults. REF. RA776.9 .A33 2004
Household Spending: Who Spends How Much on What. REF. HC 110. C6 O34
The LifeStyle Market Analyst. REF HF 5415 .33 .U6 L54
The Millennials: Americans Born 1977-1994. REF. HQ796. M47
Older Americans: A Changing Market. REF. HC110.C6 A62 2004
Rand McNally Commercial Atlas and Marketing Guide. REF OVSIZ G 1046 .Q1 R3 This work provides maps of each state and some foreign countries, and provides marketing data including population, households, retail sales, passenger car registrations, and total manufacturing.
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans and Whites. REF. E184.A1 R78
Statistical Handbook on Consumption and Wealth in the United States. REF. HC110.C6 S73 1999
Who’s Buying (Series)—Marketing data for product categories, search the Library catalog, using “start of title”—search under “who’s buying” to find available titles.
World Consumer Lifestyles Databook: Key Trends. REF. HF5415.3 .W67
The 2001 National Household Travel Survey: The Demographics of Daily Travel. REF. HE203 .A765
50+ Marketing: Marketing, Communicating, And Selling To The Over 50s Generations. REF. HF5415 .T6965 2002
Books About Products, Brands, Companies & Industries
Brands and Their Companies. REF. HD69.B7 .B73
Companies and Their Brands. REF. HD69.B7 .C66
The Brandweek Directory. Ref. HF6182.U5 A39 (includes CD-ROM)
Dun & Bradstreet/Gale Group Industry Handbooks. REF. HF5035 .D86 2000
Encyclopedia of Consumer Brands. vol. 1: consumable products. REF HF 5415.3 .E527 1994 Provides overview of brand history, sales, competitors, and address/phone numbers of the brand's parent company.
Market Share Reporter. REF. HF5410 .M35 (annual)
Plunkett's Industry Guides (series—various titles, search in the online catalog, using “start of title” Plunkett’s).
General Marketing Reference Books
Dictionary of Marketing Communications. REF. HF5412 .G68 2004
Encyclopedia of Major Marketing Campaigns. REF. HF5837 .E53
Major Marketing Campaigns Annual. REF. HF5837 .M34 Annual compilation of descriptive articles (many illustrated) of major marketing campaigns.
Every Bite A Delight and Other Slogans. REF. HF6135 .U731992
Handbook of Marketing and Society. Ref. HF5414 .H36 2001
The International Dictionary of Marketing. REF. HF5415 .Y33 2002
NTC's Dictionary of Advertising. REF HF 5803 .W54 1992
Research ALERT Yearbook. REF. HQ 2044. U54 R476 (annual) Summaries of marketing research, including statistics, on products, markets (e.g. the affluent market, the mature market), trends, and marketing methods.
Advertising Red Book. REF. HF5805 .S73
Starch Adnorms REF. HF 6105 .U5S73 2005 Starch Readership Service measures readership of more than 400 consumer, businges, & trade magazine, as well as selected newspapers.
SRDS (Standard Rate & Data Service) Business Publication Advertising Source. REF. HF5905 .S723 Advertising rates for business publications. Additional titles from SRDS are shelved adjacent to this one.
Online Indexes & Data Files
NOTE: These are subscription databases and require Bradley login and password for off-campus access.
ABI Inform
An index of scholarly and trade publications on business and management topics.
Business Source Elite An index with full text for over 1,000 journals covering business, management, economics, finance, banking, accounting, etc.
Communication & Mass Media Complete Access to communications (including advertising and marketing) theory and research, includes some full-text.
Euromonitor--Passport Markets. Global consumer market information, with demographics, trends and developments, market background, market sizes and forecasts, market shares, key players, and company profiles. You will also find demographic, economic and marketing statistics for countries all over the world. PROVIDED THROUGH THE GENEROSITY OF THE CATERPILLAR FOUNDATION.
Factiva Access to full-text of newswires, newspapers, and trade publications.
LEXIS-NEXIS Access to full-text of newspapers, media transcripts, magazines, legal and polling data.
MRI+ (formerly MediaMark Reporter) MRI+ provides information on demographics, lifestyles, product and brand usage, and advertising media preferences for a sample of over 25,000 United States consumers. The first time you use MRI+, you'll need to register from a Bradley e-mail account; thereafter, you will be able to log in using your e-mail address and the password you provide.
Mintel Provides market and consumer research across multiple international markets and U.S. categories. Each study provides a synthesis of both primary and secondary data and analysis. Use of Mintel requires registration and acceptance of the license agreement.
All Business Indexes & Databases
Books
To find books related to marketing, use subject headings indexed in the Library of Congress Subject Headings kept at the Reference Desk to search the Library Catalog, OR Browse the shelves for books with call numbers between HF 5415 and 5416.
You may also find it useful to search the Library Catalogusing keywords, such as: marketing, teens, generation X, etc.
Internet
Classic TV Ads:Free Classic Television Commercials' Free access to videos of early television commercial, available on either RealPlayer of Windows Media Player format.
Emergence of Adverting in America: 1850-1920 Searchable advertising images from Duke University's Hartman Rare Books center.
MarketingCharts Free, downloadable marketing charst & spreadsheets.
MarketingPower.com American Marketing Assn. Web site. http://www.marketingpower.com
MediaMark Research Inc.
http://www.mediamark.com/mri/docs/reporter.html
http://www.bu.edu/library/management/tutorials/mriproductrpt.html
http://library.csusm.edu/databases/mri/Internet_Reporter_Tutorial.pdf
Simmons Choices 3 Tutorials
http://www.lib.utk.edu/refs/business/simmons.html
http://www.csuchico.edu/~wd6/handouts/Simmons.htm
--updated by Bryan Clark, baclark@bradley.edu, 2:11, 18 August 2009 (CDT)
Demographic Data on the Web
Census Web Site http://www.census.gov
http://dataferrett.census.gov/
Resources for Economists on the Internet (formerly Shortcut to All Resources) http://rfe.org
Google the Government (Google search of government web sites.) http://www.google.com/ig/usgov
Don't See What You're Looking For?
If you didn't find the help you were looking for on this page, please call, e-mail, or append a comment to let us know what kind of research assistance you were seeking. We are here to help, and we want to know if our services could be made more useful. Thank you for helping us build a better Reference Service. == Don't See What You're Looking For? ==
If you didn't find the help you were looking for on this page, please call, e-mail, or append a comment to let us know what kind of research assistance you were seeking. We are here to help, and we want to know if our services could be made more useful. Thank you for helping us build a better Reference Service. For a list of who to contact, go to: http://library.bradley.edu/staff/liaison.shtml
You can access many of the Library's research resources from the Library's home page, at: http://library.bradley.edu/
--updated by Bryan Clark, baclark@bradley.edu, 9:32, 18 August 2009 (CDT)
You can access many of the Library's research resources from the Library's home page, at:
http://library.bradley.edu/
--updated by Bryan Clark, baclark@bradley.edu, 2:11, 18 August 2009 (CDT)
